Friday, December 05, 2008

Still Chasing the American Dream

The Berlin wall goes down, cold war ends with America victorious...operation desert storm confirms that the US is the only super-power in the world.

Technology backed industries grow which makes the 90's the golden time for America. Economy is doing great; no major enemies. India opens its economy and minds. From being a country which hovered somewhere between neutral to anti-America, becomes an ally.

For someone growing in India during the 90's, suddenly is inundated with the exposure to US way of life, movies, music, fast food, freedom,.... the list goes on. As a teen you just want to be there, living life large. This generation had embraced the American life in the 90's and in the new millennia, when they started working in the new-age BPO, tech industries increase consumer spending and changed the general psyche from saving to spending.

Unfortunately, some (like me) are still stuck in the 90's. The world is a different place. Terrorism, America's wars, rapid spread of technology, tremendous growth of Asian economies etc. Even with out the financial crisis (predominantly in the western world), it is widely accepted that the coming years India and China will be the spearheads of growth. All job creation, value creation will be in this region. But the generation that grew being curious about baseball but still loving cricket is misplaced. They still want to be in the US of 90's. They want to be there. Today’s generation knows that the future is here and they have their dreams here. But the generation which aspired and fixed their ambition in the 90's is little confused, they want to be there but there isn't a long term future in the dream.

I guess this is what is called as the 'American Dream'.

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